B2B Audience Marketing from Messe Frankfurt

Increase your marketing success by using smart B2B targeting solutions: Messe Frankfurt’s B2B Audience Marketing provides high-quality first-party data to measurably increase your online advertising success.

B2B Audience Marketing from Messe Frankfurt enables exclusive access to your specific target group. We minimise scatter losses so that you get the most out of your marketing campaign. Let old business partners know about new products or get noticed by fresh leads.

Take advantage of the full-service offering or optimise your marketing campaign by integrating B2B targeting from Messe Frankfurt.

Check out the video to see exactly how this works:

Your benefits at a glance:

  • Minimised scatter losses
  • Specific target groups addressed
  • Detailed reports
  • Year-round availability
  • Campaigns starting at just EUR 5,000


In the following, we have compiled answers to frequently asked questions (FAQs) for you.

We reach your target group wherever they are online. Your advertising banner can appear on well-known websites such as the daily and business press… or on special interest sites (blogs, etc.). It is possible to exclude certain websites with a blacklist.

The campaign is set up based on the individual campaign objectives. During the campaign period, the campaign will be continuously optimised to achieve the defined objectives. You receive a detailed report with all relevant KPIs (key performance indicators).

Target groups from Messe Frankfurt’s entire online portfolio can be addressed. The possibilities for segmentation are many and varied, which means that we can optimally respond to your individual requirements. You can use target groups of a specific trade fair or industry-specific segments such as automotive, textiles, architects, etc. for your campaign.

With the help of B2B audience marketing, you can reach your individual target group and business partners not only during the trade fair on site but also online throughout the year. The tool is ideal for presenting new products and increasing awareness for your brand.

We comply with the data protection regulations of the GDPR. Any data we collect, process or pass on are abstract and not personal. The GDPR-compliant collection and processing of data on your website is no longer our responsibility and must be ensured by the website operator.

I’m here to help:

Jan kluge

Product Manager B2B Audience Marketing

Jan Kluge